Bibliography

  • Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers. Bob Witeck and Wesley Combs. Chicago: Kaplan Publishing, 2006.
  • The U.S. Gay and Lesbian Market. 4th ed. Brown, Robert, and Washton, Ruth.  Washington: Witeck-Combs Communications, Inc., 2004. Editorial Partner
  • Global Diversity Primer.  Meadows, Angela Johnson, and Tapia, Andrés T. New York: Diversity Best Practices, 2011. Bob Witeck, chapter author: “LGBT: The Paradox of Growing Acceptance and Persecution” p. 159-174.
  • Crisis: 40 Stories Revealing the Personal, Social, and Religious Pain and Trauma of Growing Up Gay in America. Gold, Mitchell, Drucker, Mindy, eds.  Austin: Greenleaf Book Group LLC, 2008.
  • Bob Witeck, chapter author: “Family and Community Rejection: Bob Witeck” p. 155-160.
  • Enterprise 2.0: How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually Tuten, Tracy L. ed. Santa Barbara: ABC-CLIO LLC, 2010. Bob Witeck, chapter author: “Messages Still Matter: PR in a Digital World” p. 145- 156.
  • Advertising Principles and Practice, 6th ed.  Wells, William; Burnett, John; and Moriarty, Sandra, eds.  Upper Saddle River: Pearson Education, Inc., 2003. Bob Witeck, article author: “The Inside Story on Socially Responsible Communications” p. 55.
  • Advertising Principles and Practice.  8th ed.  Wells, William; Burnett, John; and Moriarty, Sandra, eds. Upper Saddle River: Pearson Education, Inc., 2009. Chapter 6 “Gay Buying Power” in Business Inside Out, p. 140.
  • Advertising and IMC: Principles and Practice.  9th ed.  Wells, William, Burnett, John, and Moriarty, Sandra, eds.  Upper Saddle River: Pearson Education, Inc., 2012. Bob Witeck quoted: p. 142.
  • Advertising Principles and Practice. 11th ed. Wells, William; Mitchell, Nancy; Wood, Charles; and Moriarty, Sandra, eds. Upper Saddle River: Pearson Education, Inc. 2019. Chapter 7 “Same-Sex Marriage: A Boon to the Economy?” p. 202.
  • Straight Talk with Gay Guys: What Girlfriends Can’t Tell you and Straight Men Won’t. Schwartz, Daylle Deanna.Deerfield Beach: Health Communications, Inc., 2006. Bob Witeck quoted: p. 23, 119-20, 149-50, 152, 182, 223, 298.
  • Business, Not Politics: The Making of the Gay Market.   Sender, Katherine. New York: Columbia University Press, 2004.Bob Witeck quoted: p. 77-78, 102, 147, 169-70.
  • Plane Queer: Labor, Sexuality, and AIDS in the History of Male Flight Attendants. Tiemeyer, Phil.  Los Angeles: University of California Press, 2013. Bob Witeck quoted: p. 189-91, 195, 224.
  • Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars.   Levinson, Jay Conrad, Frishman, Rick, and Lublin, Jill. Avon: Adams Media, 2002. Bob Witeck contributions: p. 154, 159-60.
  • Media Q, Media/Queered: Visibility and Its Discontents.   Barnhurst, Kevin G.  New York: Peter Lang Publishing, Inc.,2007. Bob Witeck quoted: p. 94-95.
  • The Gay and Lesbian Atlas.  Gates, Gary J., and Ost, Jason.   Washington: The Urban Institute Press, 2004. Bob Witeck quoted: p. 5.
  • Changing Corporate America from Inside Out: Lesbian and Gay Workplace Rights. Raeburn, Nicole C.  Minneapolis: University of Minnesota Press, 2004. Witeck-Combs Communications Survey, p. 226.
  • Cultural Change in Acceptance of LGBT People: Lessons from Social Marketing, authored by Bob Witeck, April 2013, American Journal of Orthopsychiatry.
  • The Glass Closet: Why Coming Out Is Good Business by Lord John Browne, former CEO of BP, June 2014, HarperCollins, including interviews and quotes with Bob Witeck.
  • The Business Case for Pride, by Bob Witeck. Unite Virginia magazine, Inaugural Issue, Spring 2015, and published by the Virginia Gay & Lesbian Chamber of Commerce.
  • Introduction to Strategic Public Relations, Page, Janis Teruggi and Parnell, Lawrence. Sage Publications 2019. “Authenticity is Key to Lesbian Gay Bisexual Transgender Public Relations” by Bob Witeck, p. 284.